Alex Foxley is a British multidisciplinary designer. Graduating from Norwich University of the Arts with a degree in commercial photography. Alex turned his hand to learning other areas of art and design including illustration and animation. His style is usually led by bright colours, crisp line work and bold, eye-catching patterns inspired by the 80's.
I moved to Barcelona the same week as graduating and found myself working at illustration studio 'Hey Studio' shortly after! A dream come true!
Studying photography at university and college I had no real exposure to illustration. Knowing how competitive the creative industry is for a photographer I decided to start teaching myself illustration in my second year and I have never looked back.
I am mostly inspired by the 80's era. I love everything about it from the fashion, furniture, music, film and even video games.
I like to get up quite early and have my morning ritual done and out the way so I can get started with my day to day tasks. Whilst I am still in the productive mindset, I will generally give myself a list of tasks I want to achieve by the end of the day. I usually become less productive later on in the day so I aim to get everything finished around 5pm so I can dedicate some time away from work.
I will tend to either take a break and go for a nice long walk or I will look back through my archive of work and see if there is anything from the past that can help influence my current project.
Uniqlo, Jump from Paper and Barcelona City Council.
I mostly work with Illustrator, Photoshop and After Effects for the majority of my work, however depending on the project I will sometimes use my iPad, camera or work with paper.
Recently, I have found a lot of really inspiring artists on Instagram. I think it is a great platform to be able to hunt for new talent, connect with people all across the globe and build a supportive community.
Be proactive and know your market! Research the industry extensively, finding out the best places for you to gain exposure and gain opportunities. I think being a freelance designer/illustrator is just as much about making the work as it is establishing connections and marketing your work, so make sure you have the balance right.
Working mostly with digital I would love to work on a large scale mural or installation.
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